In collaboration with Global’s commercial team, I created the hero visuals for Global’s pitch to McLaren Racing — centring the story on a striking full-bus wrap that carried McLaren’s energy onto London’s streets. Global won the pitch and became the Official Promotional Partner for McLaren Racing Live: London, a free two-day fan experience in Trafalgar Square on 2–3 July 2025.
After the deal was signed, we produced the final artwork of the wrapped bus used for the activation.
In collaboration with Global’s commercial team, I created the hero visuals for Global’s pitch to McLaren Racing — centring the story on a striking full-bus wrap that carried McLaren’s energy onto London’s streets. Global won the pitch and became the Official Promotional Partner for McLaren Racing Live: London, a free two-day fan experience in Trafalgar Square on 2–3 July 2025.
After the deal was signed, we produced the final artwork of the wrapped bus used for the activation.
In collaboration with Global’s commercial team, I created the hero visuals for Global’s pitch to McLaren Racing — centring the story on a striking full-bus wrap that carried McLaren’s energy onto London’s streets. Global won the pitch and became the Official Promotional Partner for McLaren Racing Live: London, a free two-day fan experience in Trafalgar Square on 2–3 July 2025.
After the deal was signed, we produced the final artwork of the wrapped bus used for the activation.
