I worked on the launch of Capital Chill, Capital’s new digital spin off station. My role focused on creating the logo asset, designing a series of backgrounds and colour treatments, and producing all the web and social templates needed for launch.
The creative direction aimed to capture the station’s laid back energy, a cooler and more relaxed counterpart to Capital’s high energy sound. By combining soft gradients, calming tones and subtle textures, the visuals helped to create an identity that feels distinct yet still connected to the wider Capital brand.
I worked on the launch of Capital Chill, Capital’s new digital spin off station. My role focused on creating the logo asset, designing a series of backgrounds and colour treatments, and producing all the web and social templates needed for launch.
The creative direction aimed to capture the station’s laid back energy, a cooler and more relaxed counterpart to Capital’s high energy sound. By combining soft gradients, calming tones and subtle textures, the visuals helped to create an identity that feels distinct yet still connected to the wider Capital brand.
I worked on the launch of Capital Chill, Capital’s new digital spin off station. My role focused on creating the logo asset, designing a series of backgrounds and colour treatments, and producing all the web and social templates needed for launch.
The creative direction aimed to capture the station’s laid back energy, a cooler and more relaxed counterpart to Capital’s high energy sound. By combining soft gradients, calming tones and subtle textures, the visuals helped to create an identity that feels distinct yet still connected to the wider Capital brand.
Role:
Creative Direction
Production
