DAX Upfronts

A decade of digital firsts, celebrated in style.

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DAX, Global’s pioneering digital advertising platform, marked its ten year anniversary with a landmark event at Outernet London. We designed the full event identity and presentation system, transforming the venue into an immersive showcase of DAX’s latest innovations including DAX ID, first party powered audience segments and programmatic 3D anamorphic creative. Our work spanned presentation design, motion graphics and branded environmental touchpoints, creating a cohesive and impactful experience for advertisers, agencies and industry leaders. The event positioned DAX at the forefront of digital innovation and reinforced Global’s reputation for delivering world class creative experiences.

DAX, Global’s pioneering digital advertising platform, marked its ten year anniversary with a landmark event at Outernet London. We designed the full event identity and presentation system, transforming the venue into an immersive showcase of DAX’s latest innovations including DAX ID, first party powered audience segments and programmatic 3D anamorphic creative. Our work spanned presentation design, motion graphics and branded environmental touchpoints, creating a cohesive and impactful experience for advertisers, agencies and industry leaders. The event positioned DAX at the forefront of digital innovation and reinforced Global’s reputation for delivering world class creative experiences.

DAX, Global’s pioneering digital advertising platform, marked its ten year anniversary with a landmark event at Outernet London. We designed the full event identity and presentation system, transforming the venue into an immersive showcase of DAX’s latest innovations including DAX ID, first party powered audience segments and programmatic 3D anamorphic creative. Our work spanned presentation design, motion graphics and branded environmental touchpoints, creating a cohesive and impactful experience for advertisers, agencies and industry leaders. The event positioned DAX at the forefront of digital innovation and reinforced Global’s reputation for delivering world class creative experiences.

Date:

2025

Client:

Global | DAX

Role:

Presentation Design

Branding

More works

Available for work and always looking for exciting projects

francis@fghdesign.co.uk

francis@fghdesign.co.uk

© 2025

Available for work and always looking for exciting projects

francis@fghdesign.co.uk

francis@fghdesign.co.uk

© 2025

Available for work and always looking for exciting projects

francis@fghdesign.co.uk

francis@fghdesign.co.uk

© 2025