I worked on the launch of Heart 00s, Heart’s very first brand extension. My role included creating a new logo for the sub-brand, developing a suite of brand assets, and rolling out the identity across website and social templates.
I also designed the OOH campaign, producing striking bus T-sides and billboards that introduced the station to audiences nationwide. Subtle background treatments gave the brand its own personality while keeping it firmly connected to the Heart family.
I worked on the launch of Heart 00s, Heart’s very first brand extension. My role included creating a new logo for the sub-brand, developing a suite of brand assets, and rolling out the identity across website and social templates.
I also designed the OOH campaign, producing striking bus T-sides and billboards that introduced the station to audiences nationwide. Subtle background treatments gave the brand its own personality while keeping it firmly connected to the Heart family.
I worked on the launch of Heart 00s, Heart’s very first brand extension. My role included creating a new logo for the sub-brand, developing a suite of brand assets, and rolling out the identity across website and social templates.
I also designed the OOH campaign, producing striking bus T-sides and billboards that introduced the station to audiences nationwide. Subtle background treatments gave the brand its own personality while keeping it firmly connected to the Heart family.
