In collaboration with the Paddington film series, we designed a campaign for Heart that invited families to step into Paddington’s world — and win a London trip inspired by his adventures.
At the heart of the experience was an interactive treasure hunt, where users searched for Paddington’s missing items hidden throughout the page. Once found, they could enter a competition to win a bespoke family getaway.
The design embraced a warm, whimsical aesthetic — with nostalgic colours, playful type, and rich imagery of Paddington himself. We paired charm with clarity to make the journey intuitive and joyful across all ages.
We also designed the accompanying outdoor campaign, using QR codes to drive traffic straight to the experience — connecting the real world with Paddington’s.
In collaboration with the Paddington film series, we designed a campaign for Heart that invited families to step into Paddington’s world — and win a London trip inspired by his adventures.
At the heart of the experience was an interactive treasure hunt, where users searched for Paddington’s missing items hidden throughout the page. Once found, they could enter a competition to win a bespoke family getaway.
The design embraced a warm, whimsical aesthetic — with nostalgic colours, playful type, and rich imagery of Paddington himself. We paired charm with clarity to make the journey intuitive and joyful across all ages.
We also designed the accompanying outdoor campaign, using QR codes to drive traffic straight to the experience — connecting the real world with Paddington’s.
In collaboration with the Paddington film series, we designed a campaign for Heart that invited families to step into Paddington’s world — and win a London trip inspired by his adventures.
At the heart of the experience was an interactive treasure hunt, where users searched for Paddington’s missing items hidden throughout the page. Once found, they could enter a competition to win a bespoke family getaway.
The design embraced a warm, whimsical aesthetic — with nostalgic colours, playful type, and rich imagery of Paddington himself. We paired charm with clarity to make the journey intuitive and joyful across all ages.
We also designed the accompanying outdoor campaign, using QR codes to drive traffic straight to the experience — connecting the real world with Paddington’s.
Role:
Creative Direction
Digital
OOH Design
